18 de nov. de 20201 min de leitura

Marcas e formatos

Prof. Eduardo Ariel

Marcas, manuais e novos formatos

O tema do post são os brandbooks nas suas versões mais diversas. É possível que tantas outras vertentes não tenha sido mapeadas na pesquisa, porém os exemplos abaixo poderão ser úteis para aqueles interessados nessa ferramenta de Design e de Comunicação.

O primeiro caso é de um site dedicado que assume uma função primordial de brandbook ou brand site:

https://brand.netflix.com/en/

Existem outros manuais interativos bem interessantes, donde cada um possui uma proposta diferente e criativa - conforme abaixo:

https://bibliothequedesign.com/projects/ollo/

https://www.cisco.com/c/m/en_us/about/brand-center/copyright-use/copyright-material-guidelines/interactive-brand-book.html

O manual da Cisco foi criado com a ferramenta Lytho que está acessível no link : https://www.lytho.com/brand-center

Seguem abaixo outros exemplos incríveis publicados na ferramenta ISUU:

https://issuu.com/challengeforchange/docs/love_to_ride_brand_guidelines

https://issuu.com/corinnealexandra/docs/sc-brandguide

https://issuu.com/corinnealexandra/docs/bas-brandguide

Um caso interessante e bem inovador está presente no Behance.

https://www.behance.net/gallery/11219015/University-of-the-Arts-Helsinki

Também foi possível encontrar uma versão bem sintética do manual da Cruz Vermelha.

https://www.redcross.org/content/dam/redcross/atg/PDFs/BrandPoster.pdf

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